Website Privacy Policy
Akeyna, Inc. (“Akeyna”) is committed to maintaining the privacy of your personal information collected through this website, www.Akeyna.com (the “Website”). This Privacy Policy discloses Akeyna’s information collection and dissemination practices in connection with the Website and applies solely to the information that we collect through the Website. This Privacy Policy does not address personal information that you provide to us in other contexts (e.g., through a business or investment relationship not handled through the Website).
ACCEPTANCE OF PRIVACY POLICY
By using the Website, you signify your acceptance of this Privacy Policy and consent to the data handling practices described herein. If you do not agree to the terms of this Privacy Policy, please do not use this Website. Your continued use of the Website following the posting of changes to this Policy will mean that you accept those changes.
WHAT THIS PRIVACY POLICY COVERS
This Privacy Policy covers how Akeyna treats personal information that it collects and receives through this Website. “Personal information” is information that identifies, or specifically relates to, you (e.g., your name, address, e-mail address or phone number) and is not otherwise publicly available.
PERSONAL INFORMATION COLLECTION
The types of personal information we may collect include the following categories.
Contact information: First name, last name, email address, mailing address, and telephone number.
Account details: If you create or register an account with us, your username, password, account number, and other account details that are requested as part of the account setup and management process (e.g., your preferences or areas of interest).
Transactional data: Details about you or your company’s transactions with us, including transaction history and the nature of the products or services purchased.
Marketing information: Details regarding promotional materials you may have requested or received from us, the services or products in which you are interested, your receipt of newsletters or other promotional communications, and information on your marketing or communication preferences.
Customer communications: Copies of communications or inquiries you have submitted to us, including through email, calls, chat functionalities on our digital properties, forms, social media, or other means.
Device, usage, and preference information: Details regarding how and when you use our digital properties, including the device used to connect to the digital property, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to the digital property, and information about your interaction with the digital property. We also collect information regarding the content viewed and issues queried while on our digital property (e.g., articles read or saved, pages visited, products searched for, etc.).
We collect this information when you access, use, or navigate the Website, create an account with us or use an existing account to engage with the Website, fill in forms via the Website, purchase any products or services from us, request information from us, communicate with us (including by phone, email, chat, or otherwise), interact with any chatbot or similar features available via the Website, visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information.
If you do not provide us with certain information, then the digital property you are using may not function as intended, or you may not be able to benefit or take advantage of certain features of our products or services. For example, if you do not provide us with your name and email address, you cannot create an account with us.
Where we have an ongoing relationship with you, and any of the data you have provided (e.g., your contact information) is no longer accurate, please inform us of this so we can amend our records accordingly.
Please note that we may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”
AUTOMATICALLY COLLECTED INFORMATION AND ANONYMOUS INFORMATION
Each time a visitor comes to the Website, Akeyna collects some information to improve the overall quality of the visitor’s online experience.
Aggregated Data. Akeyna collects aggregate queries for internal reporting and also counts, tracks, and aggregates the visitor’s activity into Akeyna’s analysis of general traffic-flow at the Website. Akeyna may also remove personal identifiers from personal information and maintain it in aggregate form that may later be combined with other information to generate anonymous, aggregated statistical information. Akeyna may share, publicly or privately, anonymized or aggregated information from the Website. If Akeyna shares aggregate information, it will do so in a manner that no individual can be identified.
Web Server Logs and IP Addresses. An Internet Protocol (“IP”) address is a number that automatically identifies the computer/device you have used to access the Internet. The IP address enables our server to send you the web pages that you want to visit, and it may disclose the server owned by your Internet Service Provider. Akeyna may use IP addresses to conduct website analyses and performance reviews and to administer the Website.
Pixels, Cookies, and Web Beacons. Cookies are pieces of information that a website transfers to a user’s computer or browser for purposes of storing information about a user’s preferences.
Many websites use cookies as a standard practice to provide useful features when a user visits the website and most web browsers are set up to accept cookies. Akeyna uses cookies to improve your online experience when visiting the Website. You can set your browser to refuse cookies, but some portions of the Website may not work properly if you refuse cookies.
Some of the Website’s web pages may use web beacons in conjunction with cookies to compile aggregate statistics about website usage. A web beacon is an electronic image (also referred to as an “action tag,” “single-pixel,” or “clear GIF”) that is commonly used to track the traffic patterns of users from one web page to another in order to maximize web traffic flow and to otherwise analyze the effectiveness of websites. Some web beacons may be unusable if you elect to reject their associated cookies. Even if you have disabled or turned off cookies (discussed above), the pixels, tags, and web beacons we use may still detect and collect certain information about your interaction with our digital property; in other words, these kinds of technologies may disregard any cookie-prohibitive markers or signals.
The third parties who supply us these technologies may collect your personal information for their own or others’ purposes. They may also combine your personal information with other personal information they have collected or received about you.
HOW WE USE PERSONAL INFORMATION
We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:
Making the Website available to you for use.
Managing our relationship with you, including entering into and fulfilling any transactions with you.
Operating our business, including engaging in accounting, auditing, invoicing, or reconciliation and collection activities, determining the effectiveness of our marketing or sales strategies or processes, managing our communications.
Analyzing market and consumer trends and developing financial, product, or profile insights.
Enhancing your experience on the Website, including by identifying and displaying content that might be of interest to you and otherwise ensuring that our content is presented to you in a useful and effective manner.
Communicating with you and responding to your inquiries and communicating regarding our business, the functionality of the Website, and other issues.
Sending you informational communications and promotional solicitations, tracking your marketing preferences, and for our internal marketing purposes.
Managing customer service issues, including issues relating to the performance of our services and customer feedback.
Developing, updating, and improving our products and services (including the Website), our administrative processes that support our business, and customer experience, and otherwise improving our knowledge and insights regarding users.
Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the use of our digital properties or use of our products or services.
Enforcing our agreements with you or our organizational partners and customers, complying with our legal or regulatory obligations, and defending or advancing legal claims.
Notifying you about changes to our services or material changes to this Policy.
Providing you with surveys or otherwise soliciting feedback from you.
Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.
For more information about your options relating to your personal information and your communication preferences, see “Your Choices About Personal Information” below.
DISCLOSURE OF YOUR PERSONAL INFORMATION
When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or disclose it to third parties, to the extent permitted by applicable law.
In addition, we may disclose your personal information to the following types of individuals or entities:
Service providers we use to facilitate our business operations and administer our services. These parties have access to your personal information to perform specific tasks on our behalf. For example, our service providers include (i) IT and system administration providers, (ii) data storage and server providers, (iii) web hosting providers, and (iv) vendors to facilitate payments and payment processing.
Vendors whose technologies we leverage to provide certain features of the Website, such as video players and chat software providers.
Marketing and advertising vendors that may assist with lead generation, hosting information relating to customers and business partners and potential customers or business partners, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.
Analytics vendors in order to understand our website traffic and usage patterns, optimize our website, track marketing conversions, and identify potential new customers or users.
Our affiliates and related entities, investors, and operational partners.
Our professional advisors, such as lawyers, accountants, and other similar advisors.
Other parties for any purpose we disclose at the time you provide the information.
We may also disclose your personal information to:
Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.
Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect the rights, property, or safety of our business, our employees, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of cybersecurity, fraud protection, and risk reduction.
Enforce or apply the terms and conditions of our digital properties, any terms and conditions of purchase (to the extent applicable), and other agreements between you and Akeyna.
Note, the technology vendors we use to make the Website available to you may collect your personal information instantaneously and simultaneously with us collecting the same information.
REFERRALS/LINKS
The Website may contain links to third-party websites that may offer information of interest. This Privacy Policy does not apply to those websites, and Akeyna recommends reviewing those websites’ privacy policies individually. Akeyna assumes no responsibility for any material outside of the Website, including any website that may be accessed through a link from the Website.
SECURITY
Akeyna takes measures it believes are reasonably designed to protect the personal information it receives from you from unauthorized access, use and alteration. We believe, however, that a persistent attacker with sufficient resources would be able to defeat our security measures. Therefore, we provide no guarantee that your personal information will remain secure.
RESPONSE TO “DO NOT TRACK” SIGNALS
Some Internet browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track” signals have not yet been adopted, Akeyna does not process or respond to “Do Not Track” signals.
YOUR CHOICES ABOUT YOUR PERSONAL INFORMATION
Tracking Technologies and Advertising
Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same. Please note that if you disable or delete cookies, you may not be able to access or use certain features of our website.
The National Advertising Initiative also makes resources available to assist consumers in opt-out of certain tailored online ads, which you can access at https://optout.networkadvertising.org/?c=1.
Marketing Communications and Emails
You may choose to opt out of marketing emails by using the “Unsubscribe” link found at the bottom of such emails. You can configure your device settings to disable push notifications. You can opt out of receiving promotional communications via text or SMS message by texting “STOP” or “OPT OUT” to the number provided. You can opt out of receiving certain communications by contacting us at the “Contact Us” information below.
Google Analytics
Our digital properties may also deploy third-party analytics tools, such as Google Analytics. You can find more information about how data is collected and processed in connection with the Google Analytics service at https://policies.google.com/technologies/partner-sites. You can also read Google’s privacy policy at https://policies.google.com/privacy?hl=en. If you would like to refrain from having your data collected by Google Analytics, Google has developed an opt-out browser that you can access at https://tools.google.com/dlpage/gaoptout?hl=en-US. You can find more information on how Google uses information it collects at https://policies.google.com/technologies/partner-sites.
Updating Your Information
We take reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information, by contacting us at the “Contact Us” information below.
Declining to Provide Information